Dee-Den Ask AI
Dee-Den (Ask AI) is an AI-powered search service developed by the Digital Government Development Agency (Public Organization), or DGA. It supports Thailand’s National Strategy and Section 258 of the 2017 Constitution, which aim to make public administration more efficient and transparent and improve access to government services for citizens and businesses. These goals also form part of the 20-Year National Strategy (2017–2036), the 12th National Economic and Social Development Plan and the Digital Economy and Society Development Plan. Thailand’s digital government policy emphasises enabling, facilitating and regulating modern public services so they are convenient, fast, transparent and of high quality.
DGA proposed using AI to improve public services and information management. The service analyses information from government sources and responds to questions in everyday language, much like a conversation with a public official. It gives users convenient access to reliable information directly from government sources.
How it works
Dee-Den is a shared platform that analyses information from different agencies. It helps citizens find information about their rights, benefits and digital public services through natural-language questions.
The service supports Thai and English, including slang and specialist terms. It retains context within a session, answers within the scope of its sources and cites them. It filters sensitive topics and profanity and includes safeguards against prompt injection. The service identifies its answers as automated.
Integration options. Agencies can use the service through an API or embed an HTML/JavaScript snippet on their own channels. Agencies supply their datasets, and DGA ingests and embeds them in a shared database, reducing the technical burden on the agency. The web portal accepts PDF, DOCX, CSV, XLSX, TXT and other formats for retrieval-augmented generation (RAG), lets agencies tune search parameters and supports multiple large language models (LLMs).
Benefits
- Government agencies: Add a digital service channel for businesses and make public services easier to access.
- Citizens: Access government services online anytime, anywhere.
Service architecture
The diagram below shows the channels and integration options for Dee-Den (Ask AI).
For government agencies
Prepare and send your datasets, such as PDF, Word or Excel files and service manuals, to DGA. DGA specialists verify and onboard the data and fine-tune the model so it can answer questions about your services.
For citizens
Use Dee-Den (Ask AI) through government digital channels.
Related legislation
- Computer Crime Act, B.E. 2560 (2017)
- Cybersecurity Act, B.E. 2562 (2019)
- Personal Data Protection Act, B.E. 2562 (2019)
Contact
Email contact@dga.or.th to report an incident or request advice. For emergencies, call the DGA Contact Center at 02 612 6060, available 24 hours a day.