DGA Launches “What Are You Doing Here So Late?” to Showcase the Thang Rath Super App
Sound familiar? A trip to a government office can mean gathering a stack of documents, taking time off work and allowing for traffic. By the time everything is done, it may already be dark, and someone at home asks, “What are you doing here so late?” The Digital Government Development Agency (DGA) drew on that familiar experience for a new commercial introducing Thang Rath as a simpler way to access public services.
The commercial follows Tee, a young man rushing around a district office, and his quick-thinking, Gen Z-style grandmother, who has a smarter solution. The message is “It’s all in one place.” The app brings together services and makes them available anywhere, anytime. Some people may know Thang Rath as an app for registering for benefits or checking relief payments. It is a government super app that brings together 486 services. These include paying water and electricity bills at any hour, obtaining a free summary credit report, checking social security and welfare entitlements, and using a personal AI assistant. Personalised alerts can flag driving licence or passport expiry dates. Users can also check insurance policies, pay traffic fines and look up vehicle tax.
DGA hopes the app will help lay the groundwork for proactive public services. It will continue using technology, including AI, to make services more personalised, convenient, fast, safe and sustainable. DGA hopes the commercial will encourage people to keep Thang Rath on their phones and use it in everyday life, saving time and travel costs. Thang Rath brings government services together in one app.
Try a simpler way to access digital government services. Thang Rath is free on iOS and Android. Download the app.
